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Faculty Profile

Sakera Begum


Lecturer in Marketing

 

Sakera Begum is serving as a Lecturer of Marketing at the Creative Business School. She has been taking different courses in BBA and MBA programs. She is actively involved with the development of Creative Business Club. She has attended in a number of seminars and workshops and completed different courses certified by the Government of Bangladesh and International institutions. She is doing her MPhil research on Halal Marketing under the supervision of Prof. Dr. Mohammad Alamgir of University of Chittagong. Moreover, she is also interested to work on Consumer Behavior, Green Consumption Vs Halal Consumption, Conspicuous Consumption, and Impulsive Buying Behavior.

Qualifications

MBA (Marketing), University of Chittagong
BBA (Marketing), University of Chittagong



Teaching expertise

. Marketing Management
. Bangladesh Studies
. Marketing Research
. Strategic Marketing

Research Interests

. Halal Marketing
. Consumer Behavior
. Green Consumption Vs Halal Consumption
. Conspicuous Consumption
. Impulsive Buying Behavior



Research Projects and Awards

Sakera Begum

Contact Details:
Office: UNIVERSITY OF CREATIVE TECHNOLOGY CHITTAGONG ,
Chandgaon Police Station, 1084, Shah Amanat Bridge Connecting Road, Chittagong 4212
01840337778
sakera@uctc.edu.bd



Research Publications