Sakera Begum
Lecturer in Marketing
Sakera Begum is serving as a Lecturer of Marketing at the Creative Business School. She has been taking different courses in BBA and MBA programs. She is actively involved with the development of Creative Business Club. She has attended in a number of seminars and workshops and completed different courses certified by the Government of Bangladesh and International institutions. She is doing her MPhil research on Halal Marketing under the supervision of Prof. Dr. Mohammad Alamgir of University of Chittagong. Moreover, she is also interested to work on Consumer Behavior, Green Consumption Vs Halal Consumption, Conspicuous Consumption, and Impulsive Buying Behavior.
Qualifications
MBA (Marketing), University of ChittagongBBA (Marketing), University of Chittagong
Teaching expertise
. Marketing Management. Bangladesh Studies
. Marketing Research
. Strategic Marketing
Research Interests
. Halal Marketing
. Consumer Behavior
. Green Consumption Vs Halal Consumption
. Conspicuous Consumption
. Impulsive Buying Behavior
Research Projects and Awards
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Contact Details:
Office: UNIVERSITY OF CREATIVE TECHNOLOGY CHITTAGONG ,
Chandgaon Police Station, 1084, Shah Amanat Bridge Connecting Road, Chittagong 4212
01840337778
sakera@uctc.edu.bd